Within the travel & tourism industry trends of early 2021 are mirroring those of 2020, as customers are increasingly looking for personalised offerings that promise great travel experiences. It’s not surprising that someone who doesn’t want to return from a trip with a sense of having original and mesmerising experience that part of the world? What if the traveler wouldn’t want to feel they have already experienced? The question is – how are savvy travel agencies responding to these trends in 2020?

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There are probably three types of responses we could see, some tour agencies are choosing to treat these trends as primarily a small volume, niche market phenomena by not making major changes to products or services. Others, possibly more aggressively innovating and viewing the trends as an opportunity to not only grow sales and stay ahead of competition but also a way to increase profit margins. A third group is sitting tight and viewing the best choice as waiting longer to certain trends have staying power.

One of the most common obstacles that existed was a business model running outdated, technology incapable of quick, agile enhancements to support sales and marketing innovations. Considering the rapid increase in interest of travelers since 2012 till 2018, the travel technology agencies came-up with online ticketing software that responded quickly to emerging travel industry trends. This makes travel technology an essential, competitive differentiators.

Importance of Travel Distribution Software

One of the technology trap operators often fall into, that they believe their competitors have software systems essentially the same as their own. Here the management looks at each other and says, how different can their software systems be from ours? Perhaps, here are some features highlighted that can be compared with your own system to be sure.

Revenue Management: The tour agencies typically generate revenues by selling directly to consumers and retailers such as travel agencies. A competitive tour operator software should have features that enables:

• Customization: Unique travel products more likely expected to emerge when the travel operators can easily combine and manage multiple travel services. The example of the company integrating water rafting with customized fly fishing services in a case in point.
• Personalization: With innovative travel tour or travel agency software, tour agencies can go beyond current customization into purely personalized travel experiences for individual customers. The example of the company leveraging customer profiles to create a mix of culture and dining is another case in point.

Transformational: Changes over the next five years will be even more dramatic, as the system up will be a new challenge for the operators, and how well the systems will be able to provide?

• Product and Service Modeling: Before new product and services are released, the management should be able to model revenue and profitability under various scenarios to make well informed sales marketing decisions.

• Scalable Customer Alerts: Getting urgent customer alerts on time and clearly states a strong customer service. e.g., warnings on status for upcoming events such as imminent reservation cancellations, incomplete information, etc.). For reasons of human error and scalability, these emails and texts must be driven by automation actions which are easily configured.
  
• Dynamic Pricing: to protect market share and margins, necessary product & service pricing revisions or updates should be easily made on the company side and instantly populate through distribution channels by means of integrated web services.
  
• Data and Reporting: Management decision-making should be supported by advanced reporting tools that access standardized operating data in a central repository.

This range of features may seem unrealistic for small to mid-sized travel agents, but the Travelomatix, travel and tour solution software has gained lot of attention, interest, desire and action, has become one of the fastest growing travel software products by providing this level of innovation and capabilities at very affordable prices. The new entrants are collaborating with the bigger agencies to cut down their development costs. As the Tour Operator Software market grows the manufacturers are realizing the need to bring in better and innovative products so as to keep up with their competitors.

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