Email marketing is an effective marketing technique in the travel business industry. It is very personal to the customer. Also it is considered to be the easiest way to communicate your travel deals through emails. If you are thinking that this way of communication is long gone, then get ready to lose your customer. Communication is always better when it’s about one-on-one to create the impact in the minds of the customer.

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Digital marketing techniques like publishing posts and videos are enhancing the business in a positive way. Yet personal emails give attention towards reaching your clients or customers on time. Email shows a genuine interest your travel business entity shows towards them. 

One major advantage of sending promotional emails is that you can give more inputs into the products and services offered by travel company to the customers. When you launch a new service, product or deal you can pass the information to them directly by sending emails. This information which are very crucial to your business, may not reach the customer at the desired time, if you publish it through public posts or feeds. New email arrivals can boost the interest and concern you show to the customer. This may prompt them to book a trip to the destination which they would never have planned before.

Email marketing is more than just a marketing tool. It should be consulted as a medium which helps you to stay in touch with your customers. Holiday emails which states the new deals or vacation packages may reach a vast array of customers. Many of the customers may be looking forward to receive the best deal to make a fly to their dream destination. While you send your email, you have the option of giving customized packages to the clients. For that the knowledge base you have gathered about each of them matters. For that technological advancement really helps. By the usage of apps and OTA, the customer profile is maintained and their bookings and the purchase behaviour is known to the travel agent. This really helps in sending newsletters or emails to them.

Monitoring the booking patterns enable the travel agent to send an email just on time when they start looking for the best vacation package deals. This can help to convert a lead or potential customer to a life-long customer of yours. You can provide more inputs into the various factors soon after the moment they purchase holiday packages from travel agency. These inputs need to be relevant to the package they have opted and the places they would be interested to visit. For that email notifications help them to understand the possibilities they can explore in various locations and plan accordingly.
Once the reservations and travelling is done, the next aspect is to collect feedback from the prospective customers. This may be ignored by some but many customers consider this as an opportunity to make the travel agent know their satisfaction level. So prompting them within a week after the trip can help you collect valuable information on the service you provided. This should be done through personal email sent to each of your customer.